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FundFront Unveils White Label Investment Platform


FundFront White Label Platform

LONDON – FundFront, a leading provider of alternative investment technology and solutions, has announced the launch of its white label investment platform tailored for the wealth management industry. This turnkey wealth tech solution enables advisors to seamlessly offer alternative investment opportunities to their clients, with minimal integration required.


The platform has been developed to provide enhanced access, liquidity, and transparency to alternative investment products. By leveraging this platform, advisors and their clients can easily transact with alternative investments without the hassle of subscription processes or paperwork. Furthermore, the platform infrastructure makes alternative investments accessible across major banks and brokers, ensuring convenience and accessibility for investors.


Commenting on the launch, Amin Naj, Founding Partner of FundFront said, “recognizing the increasing demand for broader access to alternative investments, we see the need for wealth advisors to offer these opportunities to their clients within their existing advisory and custody framework. By leveraging our platform, banks, wealth advisors, brokers, and distributors can now expand their offerings beyond traditional asset classes.”


Key features of FundFront white label investment platform and solutions for wealth advisors include:

  • Bankable: Products on the platform are accessible through banks and brokers with ease.
  • Fully managed: End-to-end product administration, including investment vehicle setup and lifecycle management.
  • Digital: Streamlined investment processes-no paperwork, forms, or documents.
  • Real-time reporting: Instant investment updates directly to custody accounts—no integration needed.
  • Security and control: Complete client confidentiality and control by advisors without the hassle of investment subscriptions.
  • White label: Dedicated infrastructure and technology tailored to meet clients’ business needs.


With its ground-breaking solutions, FundFront empowers advisors and their clients to navigate and embrace the alternative investment landscape with unparalleled efficiency. By embracing these innovative solutions, advisors can expand their service offerings, attract a broader client base, and unlock new sources of revenue and growth.


About FundFront

FundFront empowers financial institutions with alternative investment technology and solutions. Its platform serves as a vital link between asset managers and the wealth industry. By harnessing the power of technology, it brings access, liquidity, and transparency to the forefront, transforming the landscape of alternative investments for the benefit of all stakeholders.


Schedule a call with us for more information about our products. See an example of how FundFront is helping financial institutions.

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