Arman Salavitabar

Arman Salavitabar

Founding Partner, FundFront


Key Considerations for Fund Managers in Launching ESG Products



Environmental, Social, and Governance (ESG) investing has become a significant trend in the financial industry. With growing awareness of sustainability issues and increasing demand from investors for responsible investment options, ESG products are no longer a niche market. For fund managers, launching ESG products presents an opportunity to align with investor values and tap into a growing market. However, it also requires careful planning and consideration to ensure these products meet both regulatory standards and investor expectations.

Understanding ESG Criteria

Defining ESG

Before launching an ESG product, fund managers need to have a clear understanding of what ESG encompasses. ESG investing involves evaluating companies based on their environmental impact, social practices, and governance structures. This includes factors such as carbon footprint, labor practices, diversity and inclusion, and corporate governance policies.

Establishing ESG Criteria

Fund managers must establish specific criteria for what qualifies as an ESG investment. This can involve setting thresholds for various ESG factors, using third-party ESG ratings, or developing proprietary scoring systems. The criteria should be transparent and aligned with recognized standards such as the Global Reporting Initiative (GRI) or the Principles for Responsible Investment (PRI).

Regulatory and Compliance Considerations

Navigating ESG Regulations

Regulatory frameworks for ESG investing are evolving rapidly. Fund managers must stay informed about current regulations and guidelines in the jurisdictions where they operate. This includes understanding disclosure requirements, such as the EU Sustainable Finance Disclosure Regulation (SFDR) and the Task Force on Climate-related Financial Disclosures (TCFD).

Ensuring Compliance

Compliance with ESG regulations involves rigorous documentation and reporting. Fund managers should implement robust compliance systems to track and report ESG performance. This may require investing in specialized software or consulting services to ensure all regulatory obligations are met.

Building a Robust ESG Strategy

Integrating ESG into Investment Processes

A successful ESG product requires integrating ESG factors into the investment decision-making process. This means incorporating ESG analysis into due diligence, portfolio construction, and risk management. Fund managers should ensure that their investment teams are trained in ESG analysis and understand how to apply ESG criteria consistently.

Active Ownership and Engagement

Active ownership, including shareholder engagement and proxy voting, is a key component of ESG investing. Fund managers should develop strategies for engaging with portfolio companies on ESG issues, such as climate change or board diversity. This can enhance the impact of their investments and demonstrate a commitment to responsible investing.

Communicating ESG Value to Investors

Transparent Reporting

Investors are increasingly demanding transparency in ESG investments. Fund managers should provide clear and comprehensive reporting on ESG performance. This includes regular updates on how ESG factors are integrated into the investment process, as well as the impact of ESG investments on financial performance and sustainability outcomes.

Marketing and Education

Effectively marketing ESG products involves educating investors about the benefits of ESG investing and how it aligns with their values. Fund managers should develop marketing materials that highlight the ESG credentials of their products and provide evidence of their impact. This can include case studies, performance reports, and educational webinars.

Technology and Data Management

Leveraging Technology for ESG Analysis

Advanced technology and data analytics play a crucial role in ESG investing. Fund managers should leverage technology to collect, analyze, and monitor ESG data. This can involve using ESG data providers, artificial intelligence, and machine learning to enhance ESG analysis and decision-making.

Data Quality and Verification

Ensuring the quality and reliability of ESG data is critical. Fund managers must establish processes for verifying and validating ESG data from multiple sources. This can help mitigate the risk of greenwashing and ensure that ESG claims are substantiated.

Addressing Challenges and Risks

Managing ESG Risks

ESG investing comes with its own set of risks, including reputational risk, regulatory risk, and market risk. Fund managers need to identify and manage these risks through comprehensive risk management frameworks. This includes conducting regular risk assessments and stress testing ESG portfolios.

Avoiding Greenwashing

Greenwashing, or misleading claims about the environmental benefits of investments, is a significant concern in ESG investing. Fund managers must ensure that their ESG products are genuinely sustainable and not just marketed as such. This requires transparency, rigorous ESG criteria, and ongoing monitoring of investments.


Launching an ESG product requires a strategic approach that integrates ESG factors into every aspect of the investment process. Fund managers must navigate regulatory requirements, establish robust ESG criteria, leverage technology, and communicate transparently with investors. By addressing these key considerations, fund managers can successfully launch ESG products that meet investor demand and contribute to sustainable development.

For those looking to explore this further or needing assistance in launching their own ESG products, FundFront offers bespoke solutions tailored to your firm’s unique needs. Contact us to learn how we can help you achieve your ESG investment goals.

Written by:

Arman Salavitabar

Arman Salavitabar

Founding Partner, FundFront

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